American advertising in poland: a study of cultural interactions since 1990
Auteur :
Johnson, Jeffrey K.
Éditeur :
McFarland & Co Inc
ISBN :
9780786437979
Date de publication :
29 déc. 2008
Dimensions :
22,9 x 15,2 x 1,2 cm
Poids :
286 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.