Packaging baseball: how marketing embellishes the cultural experience
Auteur :
Bartkowiak, Mathew J. / Kiuchi, Yuya
Éditeur :
McFarland & Co Inc
ISBN :
9780786461325
Date de publication :
9 juil. 2012
Dimensions :
22,9 x 15,2 x 1,1 cm
Poids :
299 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.