Sports sponsorship: principles and practices
Auteur :
Fortunato, John A.
Éditeur :
McFarland & Co Inc
ISBN :
9780786474318
Date de publication :
14 août 2013
Dimensions :
25,4 x 17,8 x 1,2 cm
Poids :
413 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.