Marketing social change: changing behavior to promote health, social development, and the environment
Auteur :
Andreasen, Alan R.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780787901370
Date de publication :
21 sept. 1995
Dimensions :
23,1 x 16,3 x 3,0 cm
Poids :
644 g
Langue :
Anglais
Pays d'origine :
USA
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.