Beyond spin: the power of strategic corporate journalism
Auteur :
Kounalakis, Markos / Banks, Drew / Daus, Kim
Éditeur :
John Wiley & Sons Inc
ISBN :
9780787945503
Date de publication :
22 nov. 1999
Dimensions :
24,4 x 16,1 x 2,4 cm
Poids :
499 g
Langue :
Anglais
Pays d'origine :
USA
Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.