Asking questions: the definitive guide to questionnaire design -- for market research, political polls, and social and health questionnaires
Auteur :
Bradburn, Norman M. / Sudman, Seymour / Wansink, Brian
Éditeur :
John Wiley & Sons Inc
ISBN :
9780787970888
Date de publication :
21 avr. 2004
Dimensions :
22,6 x 15,2 x 3,3 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.