Arts marketing insights: the dynamics of building and retaining performing arts audiences
Auteur :
Bernstein, Joanne Scheff
Éditeur :
John Wiley & Sons Inc
ISBN :
9780787978440
Date de publication :
20 déc. 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
526 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.