Fundamentals of business marketing education: a guide for university-level faculty and policymakers
Auteur :
Lichtenthal, J David
Éditeur :
Taylor & Francis Inc
ISBN :
9780789001320
Date de publication :
8 janv. 2004
Dimensions :
28,0 x 21,0 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
USA
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating