Marketing in developing countries: nigerian advertising in a global and technological economy
Auteur :
Alozie, Emmanuel C.
Éditeur :
Taylor & Francis Inc
ISBN :
9780789001412
Date de publication :
6 avr. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.