Defining your market: winning strategies for high-tech, industrial, and service firms
Auteur :
Winston, William / Weinstein, Art
Éditeur :
Taylor & Francis Inc
ISBN :
9780789002525
Date de publication :
15 juil. 1998
Dimensions :
21,2 x 15,2 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
USA
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.