Marketing issues in pacific area tourism
Auteur :
Ryan, Chris / Crotts, John C
Éditeur :
Taylor & Francis Inc
ISBN :
9780789003102
Date de publication :
7 mai 1997
Dimensions :
21,0 x 14,8 cm
Poids :
204 g
Langue :
Anglais
Pays d'origine :
USA
Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.