Consumer behavior in asia: issues and marketing practice
Auteur :
Kaynak, Erdener / Chan, Tsang-Sing
Éditeur :
Taylor & Francis Inc
ISBN :
9780789006912
Date de publication :
22 juil. 1999
Dimensions :
21,0 x 14,8 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
USA
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran