Newer insights into marketing: cross-cultural and cross-national perspectives
Éditeur :
Taylor & Francis Inc
ISBN :
9780789007520
Date de publication :
20 juil. 1999
Dimensions :
21,6 x 13,8 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Newer Insights into Marketing analyzes and investigates international marketing strategies to determine effective marketing practices of businesses in the global arena. Containing case studies, tables, charts, and evaluations of specific marketing campaigns, this book allows marketers and market researchers to learn from the achievements and mistakes of other international companies.