Cross-national and cross-cultural issues in food marketing
Auteur :
Kaynak, Erdener
Éditeur :
Taylor & Francis Inc
ISBN :
9780789009630
Date de publication :
1 mai 2000
Dimensions :
23,4 x 15,6 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
USA
Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. The book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures.