Marketing to pharmacists: understanding their role and influence
Auteur :
Banahan, Benjamin F
Éditeur :
Taylor & Francis Inc
ISBN :
9780789010094
Date de publication :
6 mars 2000
Dimensions :
22,9 x 15,2 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
USA
Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, qualit