Customer advisory boards: a strategic tool for customer relationship building
Auteur :
Loudon, David L / Carter, Tony
Éditeur :
Taylor & Francis Inc
ISBN :
9780789015570
Date de publication :
7 nov. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing