Customer advisory boards: a strategic tool for customer relationship building
Auteur :
Loudon, David L / Carter, Tony
Éditeur :
Taylor & Francis Inc
ISBN :
9780789015587
Date de publication :
30 oct. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
USA
Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining customer satisfaction. Shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business.