New product development: successful innovation in the marketplace
Auteur :
Kaynak, Erdener / Mills, Nicholas / Brooke, Michael Z
Éditeur :
Taylor & Francis Inc
ISBN :
9780789015662
Date de publication :
12 déc. 2002
Dimensions :
21,6 x 15,6 cm
Poids :
521 g
Langue :
Anglais
Pays d'origine :
USA
Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e