Consumer . . . or else!, the: consumer-centric business paradigms
Auteur :
Dufek, Donald F / Schuster, Camille P
Éditeur :
Taylor & Francis Inc
ISBN :
9780789015693
Date de publication :
26 nov. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
USA
Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.