Social marketing
Auteur :
Ewing, Michael T.
Éditeur :
Taylor & Francis Inc
ISBN :
9780789017178
Date de publication :
25 juil. 2002
Dimensions :
21,0 x 14,8 cm
Poids :
190 g
Langue :
Anglais
Pays d'origine :
USA
The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.