Marketing your business: a guide to developing a strategic marketing plan
Auteur :
Stevens, Robert E / Loudon, David L / Nykiel, Ronald A
Éditeur :
Taylor & Francis Inc
ISBN :
9780789017697
Date de publication :
28 janv. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
USA
This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te