Marketing your business: a guide to developing a strategic marketing plan
Auteur :
Stevens, Robert E / Loudon, David L / Nykiel, Ronald A
Éditeur :
Taylor & Francis Inc
ISBN :
9780789017703
Date de publication :
13 janv. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
USA
This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.