Concise encyclopedia of church and religious organization marketing
Auteur :
Stevens, Robert E / Loudon, David L / Cole, Henry / Wrenn, Bruce
Éditeur :
Taylor & Francis Inc
ISBN :
9780789018786
Date de publication :
18 janv. 2006
Dimensions :
22,9 x 15,2 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the tools needed to measure and increase positive response to allow your organization compete effectively.