Customer relationship management in electronic markets
Auteur :
Iyer, Gopalkrishnan R / Bejou, David
Éditeur :
Taylor & Francis Inc
ISBN :
9780789019448
Date de publication :
7 mai 2004
Dimensions :
21,6 x 13,8 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.