Customer relationship management in electronic markets
Auteur :
Iyer, Gopalkrishnan R / Bejou, David
Éditeur :
Taylor & Francis Inc
ISBN :
9780789019455
Date de publication :
27 avr. 2004
Dimensions :
21,2 x 15,2 cm
Poids :
204 g
Langue :
Anglais
Pays d'origine :
USA
Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.