Strategic global marketing: issues and trends
Auteur :
Kaynak, Erdener
Éditeur :
Taylor & Francis Inc
ISBN :
9780789020161
Date de publication :
9 mai 2003
Dimensions :
21,0 x 14,8 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.