Strategic global marketing: issues and trends
Auteur :
Kaynak, Erdener
Éditeur :
Taylor & Francis Inc
ISBN :
9780789020178
Date de publication :
28 avr. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
USA
Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions.