Tourism and leisure industry, the: shaping the future
Auteur :
Chon, Kaye Sung
Éditeur :
Taylor & Francis Inc
ISBN :
9780789021021
Date de publication :
4 mars 2004
Dimensions :
23,4 x 15,6 cm
Poids :
840 g
Langue :
Anglais
Pays d'origine :
USA
Gives the knowledge and skills needed to keep a business on top of the competitive field of tourism and leisure. Analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs.