Strategic marketing in library and information science
Auteur :
Katz, Linda S
Éditeur :
Taylor & Francis Inc
ISBN :
9780789021427
Date de publication :
1 oct. 2003
Dimensions :
21,6 x 15,6 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
USA
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.