Handbook of market segmentation: strategic targeting for business and technology firms, third edition
Auteur :
Weinstein, Art
Éditeur :
Taylor & Francis Inc
ISBN :
9780789021571
Date de publication :
20 avr. 2004
Dimensions :
21,6 x 15,6 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.