Communication of politics: cross-cultural theory building in the practice of public relations and political marketing: 8th inte
Auteur :
Newman, Bruce I
Éditeur :
Taylor & Francis Inc
ISBN :
9780789021588
Date de publication :
22 août 2003
Dimensions :
21,0 x 14,8 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.