Principles of advertising: a global perspective, second edition
Auteur :
Lee, Monle / Johnson, Carla
Éditeur :
Taylor & Francis Inc
ISBN :
9780789022998
Date de publication :
16 août 2005
Dimensions :
21,2 x 15,2 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
USA
This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.