Fundamentals of business marketing research
Auteur :
Plank, Richard E / Reid, David A / Lichtenthal, J David
Éditeur :
Taylor & Francis Inc
ISBN :
9780789023124
Date de publication :
18 déc. 2003
Dimensions :
21,0 x 14,8 cm
Poids :
478 g
Langue :
Anglais
Pays d'origine :
USA
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commenta