Marketing research guide, the
Auteur :
Stevens, Robert E / Loudon, David L / Ruddick, Morris E / Wrenn, Bruce / Sherwood, Philip K
Éditeur :
Taylor & Francis Inc
ISBN :
9780789024169
Date de publication :
18 nov. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
816 g
Langue :
Anglais
Pays d'origine :
USA
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.