Market opportunity analysis: text and cases
Auteur :
Stevens, Robert E
Éditeur :
Taylor & Francis Inc
ISBN :
9780789024190
Date de publication :
18 avr. 2006
Dimensions :
21,6 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.