Current issues in political marketing
Auteur :
Lees-Marshment, Jennifer / Wymer Jr, Walter W
Éditeur :
Taylor & Francis Inc
ISBN :
9780789024374
Date de publication :
12 mai 2006
Dimensions :
23,4 x 15,6 cm
Poids :
712 g
Langue :
Anglais
Pays d'origine :
USA
Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.