Current issues in political marketing
Auteur :
Lees-Marshment, Jennifer / Wymer Jr, Walter W
Éditeur :
Taylor & Francis Inc
ISBN :
9780789024381
Date de publication :
4 mai 2006
Dimensions :
21,0 x 14,8 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
USA
Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.