Growth strategies of hotel chains, the: best business practices by leading companies
Auteur :
Cunill, Onofre Martorell
Éditeur :
Taylor & Francis Inc
ISBN :
9780789026637
Date de publication :
7 févr. 2006
Dimensions :
21,0 x 14,8 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
USA
A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.