Cross-cultural theory of voter behavior, a
Auteur :
Cwalina, Wojciech / Falkowski, Andrzej / Newman, Bruce I
Éditeur :
Taylor & Francis Inc
ISBN :
9780789027351
Date de publication :
3 avr. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
USA
A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.