Managing a public relations firm for growth and profit
Auteur :
Croft, Alvin C
Éditeur :
Taylor & Francis Inc
ISBN :
9780789028655
Date de publication :
3 mars 2006
Dimensions :
21,6 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
USA
Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, and university public relations professors.