International retailing plans and strategies in asia
Auteur :
Kaynak, Erdener / Lee, Jung-Hee / Dawson, John
Éditeur :
Taylor & Francis Inc
ISBN :
9780789028891
Date de publication :
28 juin 2005
Dimensions :
22,9 x 15,2 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
USA
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.