Market segmentation success: making it happen!
Auteur :
Dibb, Sally / Simkin, Lyndon
Éditeur :
Taylor & Francis Inc
ISBN :
9780789029171
Date de publication :
3 mars 2008
Dimensions :
22,9 x 15,2 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
USA
Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.