Transforming new technologies into cash flow: creating market-focused strategic paths for business-to-business companies
Auteur :
Lichtenthal, J David / More, Roger
Éditeur :
Taylor & Francis Inc
ISBN :
9780789030207
Date de publication :
14 mars 2006
Dimensions :
21,2 x 15,2 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
USA
Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.