Real-life marketing and promotion strategies in college libraries: connecting with campus and community
Auteur :
Petruzzelli, Barbara
Éditeur :
Taylor & Francis Inc
ISBN :
9780789031570
Date de publication :
25 avr. 2006
Dimensions :
21,6 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.