Future of relationship marketing, the
Éditeur :
Taylor & Francis Inc
ISBN :
9780789031624
Date de publication :
25 mai 2006
Dimensions :
22,9 x 15,2 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
USA
Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and professionals in customer relationship marketing.