Campaigns and political marketing
Auteur :
Steger, Wayne / Kelly, Sean / Wrighton, Mark
Éditeur :
Taylor & Francis Inc
ISBN :
9780789032096
Date de publication :
17 oct. 2006
Dimensions :
21,0 x 14,8 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
USA
Discusses the political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text, a compilation of research, theory, and practical application, guides readers through the complexities of everyday political marketing and campaigning.