International hotel industry, the: sustainable management
Auteur :
Lockyer, Timothy
Éditeur :
Taylor & Francis Inc
ISBN :
9780789033383
Date de publication :
22 oct. 2007
Dimensions :
21,6 x 15,6 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
USA
Examines key theoretical issues and real challenges facing hotel managers around the world. Suitable for graduate and undergraduate-level courses in hospitality and hotel management, this book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability.