Capturing customer equity: moving from products to customers
Éditeur :
Taylor & Francis Inc
ISBN :
9780789033406
Date de publication :
4 août 2006
Dimensions :
21,0 x 14,8 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
USA
Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.