Winning elections with political marketing
Auteur :
Davies, Philip
Éditeur :
Taylor & Francis Inc
ISBN :
9780789033703
Date de publication :
6 juin 2006
Dimensions :
21,2 x 15,2 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
USA
Looks at the election process on both sides of the Atlantic, providing an insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. This book is suitable for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, and others.