Concise encyclopedia of professional services marketing
Auteur :
Clow, Kenneth E. / Stevens, Robert E
Éditeur :
Taylor & Francis Inc
ISBN :
9780789036902
Date de publication :
9 déc. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.